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Why Us

Corporate Social Responsibilities

Our company will not only be defined by our staff or our services, but also by how we seek to address various issues that affect people and our planet. To accomplish this to the best of our abilities, we have outlined 3 meaningful values that will embody our corporate social responsibilities.

Health, Wellbeing and Environment

The sole purpose of Lifley is to enrich people with values through sport to promote health, wellbeing and prosperity, encompassing social and emotional development. With an understanding that our health and wellbeing is directly tied to our environment and the opportunities it can present, environment will also be encapsulated in these priority responsibilities.


Considering Lifley is intended to create synergy between multiple diverse stakeholders, we must recognise the identity of our community by helping them to tell their story. We will strive to preserve and protect the identities of our community, in both the digital and ideological sense under the premises of heritage and equality.


Lifley spawned from the idea of improving something that is not yet perfected, and revolutionising an industry to tailor it to its audiences needs. There are many other industries in our world that need the attention of like minded people who seek to improve the sustainability and efficiency of their activities. As part of this we will encourage innovation and the improvement of processes, products and services.

United Nations Sustainable Development Goals: https://sdgs.un.org/goals

Sustainable Development Goals

The Sustainable Development Goals (SDG’s) provide a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 SDGs, which are an urgent call for action by all countries – developed and developing – in a global partnership. They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

Fortunately, links can be established between each of the SDG’s and sports. Among the most intricately connected are Goals 3 (Good Health and Well-being), 4 (Quality Education), 5 (Gender Equality), 8 (Decent Work and Economic Growth), 10 (Reduced Inequalities), 11 (Sustainable Cities and Communities), 16 (Peace, Justice and Strong Institutions) and 17 (Partnerships).

Below we outline 6 of the 17 SDG’s which we believe that Lifley can help the United Nations deliver on a global scale:


End poverty in all its forms everywhere” – Lifley will create economic opportunity for anyone who is willing to try and attain it, whether through the safe selling of data in general negotiations, sports recruitment, sponsorship, or selling expertise. We will equip people with accessibility to opportunities, where all that’s needed to economically prosper is a healthy body and the will to succeed. As a digital platform there is a requisite of having a smart phone or PC to access our service, though in time we intend to build drop-in centres as physical outposts of the Lifley network in under privileged communities – levelling the playing field for all.


Ensure healthy lives and promote well-being for all at all ages” – Not only does Lifley make the information needed for a healthy lifestyle readily available to anyone, but we will also proactively assist our participants in their pursuit of a healthy life. By making our service free of charge it is available to all demographics without heir of marginalisation.


Achieve gender equality and empower all women and girls – Sports are capable of removing prejudice on the basis of having respect for each other’s endeavour and achievements, regardless of gender. High level competition and media sometimes doesn’t reflect this in sports, so Lifley will seek to create equal opportunity for all participants. We will do so in our own recruitment, the promotion of athletes and their stories in our media and creating accessibility to sponsored competitions with fair rewards. Under Lifley’s employment equal pay goes without question, as well as access to promotions including executive level positions.

SDG 13

“Take urgent action to combat climate change and its impacts” – In the pursuit of many sporting exploits, their proclivity is dependent on sustainable environments. By inspiring action and adventure through sports, Lifley seeks to re-unite society in its codependency with nature through immersive social activation campaigns. Lifley will also set out to be a carbon negative business from the offset, using sustainable energy and processes that reinforce our stance as custodians of the planet.

SDG 16

Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels” – In its nature sports is an inclusive society, promoting philosophical elements of teamwork, solidarity, integrity and respect. Not just that, but each sport also has its own micro-societies acting on local scales serving as clubs, that promote peaceful and inclusive societies in the communities they serve. By improving accessibility to sports for all we remove the barriers to access, enabling individuals to find new communities using sport as a vehicle.

SDG 17

Strengthen the means of implementation and revitalise the global partnership for sustainable development” – Through the potential global outreach of the Lifley service we will be able to grant access across borders and industries directly to consumers. We aren’t just talking about business-to-business partnerships, we are talking about people-to-people. We want to create an affinity between businesses and organisations with their most passionate advocates, building real brand synergy where it matters most.

Here are some examples pointed out by the United Nations giving an overview outlining the contribution of sport to the SDGs:

  • Sport can be used as a platform to speak out for the realisation of human rights, including the right to an adequate standard of living, the right to social security and the equal rights of women in economic life, which have direct impacts on the goal to end poverty.
  • Sport can promote sustainable lifestyles and encourage demand for sustainable consumption of goods and services.
  • Sport initiatives can raise and generate funds for poverty programs, as well as assist in raising awareness and facilitating the mobilisation of needed resources to alleviate poverty through partnerships with local and international bodies.
  • Sport is itself a productive industry with the ability to lift people out of poverty through employment and contributing to local economies.
  • Sport can be an enabler to build capacities and best practices for food waste management to tackle food waste in sport, as well as to put systems in place to reduce food waste impact especially at sport events.
  • Sport encourages individuals, including the elderly, to adopt active lifestyles. It has a positive impact on child and healthy adolescent development and well-being.
  • Sport can encourage inclusion and the equal participation of women and girls, people with disabilities, and other vulnerable or underrepresented groups and individuals.
  • Stakeholders in sport and education can cooperate to promote tolerance, diversity and non-discrimination in school programs.
  • Sport can be a powerful platform for advocacy and awareness raising for gender equality. It can contribute to abolish all forms of discrimination against women and girls; human rights-based rules of a sport can help to replace culturally discriminative norms that exclude women and girls from sport.
  • Sport can raise awareness and address abuse and gender-based violence within sport.
  • Sport programs can foster increased employability for women, people with disabilities and other vulnerable groups, thus contributing to inclusive economic growth.
  • Sport events can have long lasting effects on the population if they involve the population for their legacy, to be in line with human rights and labor standards, and to be sustainable.
  • Regarding natural resources, its sustainable management and efficient use can be enhanced in sport contexts. Sport-based activities involving natural resources, such as outdoor sport, can be platforms to promote the responsible use of natural resources.
  • Sport can generate enhanced overall community involvement, and it can motivate mobilization of the wider community and growth of economic activities associated with sport.
  • Sport can generate enhanced overall community involvement, and it can motivate mobilization of the wider community and growth of economic activities associated with sport.

UNFCCC Sports for Climate Action Framework

Sports for Climate Action sets out a cooperative framework to both catalyse new and enhance existing environmental commitments. It is an open and inclusive initiative seeking to build on other related initiatives and commitments made by participating organisations and, an opportunity for the sports sector to become a climate leader. If you would like your sports organisation to participate, please see: https://unfccc.int/climate-action/sectoral-engagement/sports-for-climate-action

Participants in this initiative commit to adhere to the following five principles:

  • Principle 1: Undertake systematic efforts to promote greater environmental responsibility. The objective of this principle is to move beyond ad-hoc environmental practices to a comprehensive incorporation of climate change and its impacts into business strategy for operations, events, procurement, infrastructure, and communications. 
  • Principle 2: Reduce overall climate impact by encouraging sports organisations to prepare a strategy for achieving climate neutrality for their organisations and their events.
  • Principle 3: Educate for climate action and bring together, diffuse and spotlight existing guidelines, resources, tools, and expertise and collectively address potential knowledge gaps. The aim is enabling knowledge sharing capacities to optimise the impact of collective effort on climate action.
  • Principle 4: Promote sustainable and responsible consumption. The objective of this principle encourages sports organisations and sports events organisers to adopt sustainable procurement policies to motivate providers to develop cleaner options. Communication campaigns toward fans and other stakeholders could be built, to promote the use of greener, sustainable options.
  • Principle 5: Advocate for climate action through communication, consistently promoting awareness about climate change by mobilising resources to support action on climate change.