Available first in the UK

Why Us

Sustainable Development Goals

The United Nations Sustainable Development Goals (SDG’s) provide a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 SDGs, which are an urgent call for action by all countries – developed and developing – in a global partnership. They recognise that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.

United Nations Sustainable Development Goals

Fortunately, links can be established between each of the SDG’s and sports. Among the most intricately connected are Goals 3 (Good Health and Well-being), 4 (Quality Education), 5 (Gender Equality), 8 (Decent Work and Economic Growth), 10 (Reduced Inequalities), 11 (Sustainable Cities and Communities), 16 (Peace, Justice and Strong Institutions) and 17 (Partnerships). Below we outline 6 of the 17 SDG’s which we believe that Lifley can help the United Nations deliver on a global scale:


End poverty in all its forms everywhere” – Lifley will create economic opportunity for anyone who is willing to try and attain it, whether through the safe selling of data in general negotiations, sports recruitment, sponsorship, or selling expertise. We will equip people with accessibility to opportunities, where all that’s needed to economically prosper is a healthy body and the will to succeed. As a digital platform there is a requisite of having a smart phone or PC to access our service, so as we grow we intend to build drop-in centres as physical outposts of the Lifley network in under privileged communities – levelling the playing field for all.


Ensure healthy lives and promote well-being for all at all ages” – Not only does Lifley make the information needed for a healthy lifestyle readily available to anyone, but we will also proactively assist our participants in their pursuit of a healthy life. Lifley will however initially be designed purely to accommodate over 18s, though we have plans to build a separate, dedicated platform for youth sports engagement. By making our service free of charge it is available to all demographics without heir of marginalisation.


Achieve gender equality and empower all women and girls – Sports are capable of removing prejudice on the basis of having respect for each other’s endeavour and achievements, regardless of gender. High level competition and media sometimes doesn’t reflect this in sports, so Lifley will seek to create equal opportunity for all participants. We will do so in our own recruitment, the promotion of athletes and their stories in our media and creating accessibility to sponsored competitions with fair rewards. Under Lifley’s employment equal pay goes without question, as well as access to promotions including executive level positions.

SDG 13

“Take urgent action to combat climate change and its impacts” – In the pursuit of many sporting exploits, their proclivity is dependent on sustainable environments. By inspiring action and adventure through sports, Lifley seeks to re-unite society in its codependency with nature through immersive social activation campaigns. Lifley will also set out to be a carbon negative business from the offset, using sustainable energy and processes that reinforce our stance as custodians of the planet.

SDG 16

Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels” – In its nature sports is an inclusive society, promoting philosophical elements of teamwork, solidarity, integrity and respect. Not just that, but each sport also has its own micro-societies acting on local scales serving as clubs, that promote peaceful and inclusive societies in the communities they serve. By improving accessibility to sports for all we remove the barriers to access, enabling individuals to find new communities using sport as a vehicle.

SDG 17

Strengthen the means of implementation and revitalise the global partnership for sustainable development” – Through the potential global outreach of the Lifley service we will be able to grant access across borders and industries directly to consumers. We aren’t just talking about business-to-business partnerships, we are talking about people-to-people. We want to create an affinity between businesses and organisations with their most passionate advocates, building real brand synergy where it matters most.

Here are some examples pointed out by the United Nations giving an overview outlining the contribution of sport to the SDGs:

  • Sport can be used as a platform to speak out for the realisation of human rights, including the right to an adequate standard of living, the right to social security and the equal rights of women in economic life, which have direct impacts on the goal to end poverty.
  • Sport can promote sustainable lifestyles and encourage demand for sustainable consumption of goods and services.
  • Sport initiatives can raise and generate funds for poverty programs, as well as assist in raising awareness and facilitating the mobilisation of needed resources to alleviate poverty through partnerships with local and international bodies.
  • Sport is itself a productive industry with the ability to lift people out of poverty through employment and contributing to local economies.
  • Sport can be an enabler to build capacities and best practices for food waste management to tackle food waste in sport, as well as to put systems in place to reduce food waste impact especially at sport events.
  • Sport encourages individuals, including the elderly, to adopt active lifestyles. It has a positive impact on child and healthy adolescent development and well-being.
  • Sport can encourage inclusion and the equal participation of women and girls, people with disabilities, and other vulnerable or underrepresented groups and individuals.
  • Stakeholders in sport and education can cooperate to promote tolerance, diversity and non-discrimination in school programs.
  • Sport can be a powerful platform for advocacy and awareness raising for gender equality. It can contribute to abolish all forms of discrimination against women and girls; human rights-based rules of a sport can help to replace culturally discriminative norms that exclude women and girls from sport.
  • Sport can raise awareness and address abuse and gender-based violence within sport.
  • Sport programs can foster increased employability for women, people with disabilities and other vulnerable groups, thus contributing to inclusive economic growth.
  • Sport events can have long lasting effects on the population if they involve the population for their legacy, to be in line with human rights and labor standards, and to be sustainable.
  • Regarding natural resources, its sustainable management and efficient use can be enhanced in sport contexts. Sport-based activities involving natural resources, such as outdoor sport, can be platforms to promote the responsible use of natural resources.
  • Sport can generate enhanced overall community involvement, and it can motivate mobilization of the wider community and growth of economic activities associated with sport.
  • Sport can generate enhanced overall community involvement, and it can motivate mobilization of the wider community and growth of economic activities associated with sport.